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24/02 Geetanjali Singh
HR Associate - Talent Acquisition at Cipla

Views:532 Applications:166 Rec. Actions:Recruiter Actions:12

Cipla - Brand Manager (3-4 yrs)

Mumbai Job Code: 27858

Job Description:

- Manage brands to achieve their business objectives to improve the profitability of the organization.

- Manage the product life cycle, sales promotion campaign and all aspects of related to a brand

Key Accountabilities

I. Achieve brand sales budget by designing and executing brand plans to increase the market share

- Develop Marketing Campaigns to increase brand promotion and recall at internal and external stakeholders

- Timely delivery of promotional inputs

- Cross-functional interaction with Sales, Medical, Purchase, Supply chain, Finance, Compliance, for brand objectives

- Manage direct marketing costs within agreed measures in order to maximize returns on investment

- Track, analyse and review the performance of the regions against targets

- Manage inventory (promotional inputs)

- Liaise with external agencies for content generation and market research

- Manage and upgrade Breathefree website content as relevant

II. Monitor the implementation of strategies by meeting internal and external customers to understand the execution and propose changes

- Work in field for an average 40 days in an FY for meeting internal and external stakeholders

- Connect with field to check implementation of brand strategies and get feedback

- Adopt KOLs to get timely insights towards developing brand strategies

- Monitor brand performance through patient acquisition metrics

- Design marketing plan to position awareness activities as service

- Work closely and support PR team

III. Train the internal stakeholders by conducting relevant programs to improve the knowledge of the awareness program

- Conduct cycle meetings to brief the sales force about the quarterly strategies

- Design relevant content for Nalanda

Educational qualifications :

- Science graduate

- Full- time MBA in Marketing

Relevant experience :

- Minimum 3 years of experience preferably in Brand Management

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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