HR Manager at Choice Techlab Solutions Pvt. Ltd.
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Choice Techlab - Pay Per Click Specialist (3-5 yrs)
You will:
- Plan, create and manage PPC campaigns across a variety of channels.
- Keyword research and management to optimize bids (add PPC keywords and negative keywords).
- Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels.
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
- Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to analyzing trends, goals, opportunities, and other key performance indicators.
- Stay on top of search engine and PPC industry trends.
You have:
- Proven 3+Yrs experience as a PPC Specialist.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Quora) is preferred.
- Working knowledge of analytics tools (Google Analytics, GTM.).
- Understanding HTML and XML is a plus.
- Proficient in MS Office (particularly Excel).
- Analytical thinking with strong math skills.
- AdWords certification is a plus.
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