HR at China Gate Restaurants Pvt Ltd
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China Gate Restaurants - Executive - Social Media (2-8 yrs)
Social Media Executive Duties :
- Develop an integrated social media strategy for online marketing campaigns
- Keep abreast of social media trends, research, and best practices
- Develop and plan on-going content development
- Create content for online marketing campaigns
- Create social media advertisements
- Develop and create social media graphics
- Manage day-to-day social media operations, including content publishing, content administration, and engagement
- Monitor and analyze user metrics and engagement
- Collaborate with marketing and other team members
- Communicate with other departments as needed
Social Media Executive Responsibilities :
- Provide ongoing social media content, participate in online conversations, manage online reputation, and monitor engagement
- Engage with customers by responding to questions, complaints, and comments, and solicit feedback to improve product and service offerings
- Maintain active social media presence, posting regularly to social networks and blogs
- Coordinate website updates, including content and structure, and optimize content throughout the website
- Maintain and update website content including online descriptions and product listings
- Coordinate paid online advertising, including creating and executing targeted online ad campaigns
- Develop and execute online promotion campaigns
- Develop an email marketing strategy, including monitoring email open rates and click-through rates, and developing weekly newsletters
- Seek out and apply for new social media opportunities
- Generate new social media content, using existing content, and supporting the sales team
- Gather, analyze, and report on social media metrics
- Develop strategies
Requirements And Skills :
- Bachelor's degree in public relations, marketing, and communications
- 2+ years of experience in social media for corporate communications
- Strong writing and editing skills
- Ability to turn complex ideas into engaging and accessible content
- Strong interpersonal skills and ability to communicate across varying audiences
- Proven success managing
