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03/12 Vikram Negi
Human Resource at Kelly Services Inc

Views:256 Applications:117 Rec. Actions:Recruiter Actions:0

Chief Marketing & Sales Officer - Modern Trade Vertical - Organic Food Manufacturing Firm (10-12 yrs)

Bangalore Job Code: 101008

Chief Marketing Officer || Modern Trade || Organic Food Co


This is a CMO role with a client which is a organic food manufacturer.

We need minimum 10 years of Modern trade sales experience in food industry.

Strategy :

- Plan, develop and execute marketing initiatives

- Decide on Customer acquisition strategy, Products to sell and Geographies to be present in Plan the Marketing Communications objectives and methodology through Digital, Social, Print and other media

- Evolve a Marketing and Sales staffing and compensation strategy

- Define all Marketing and Sales Processes

Operations :

- Take decisions on pricing, margins, offers, campaigns

- Set Product-wise, geography wise sales targets, monitor performance

- Evaluate effectiveness of sales initiatives and make course corrections as required.

- Ensure the reach of the Advertising and Communications initiatives as per plan and evaluate effectiveness

- Take responsibility for the Product wise, Geography wise profitability.

- Evaluate each staff member of the team, motivate and ensure performance.

- Develop and work with outside agencies for events, advertising, contract staffing and other requirements.

- Ensure visibility of the company and its products through blogs, white papers, seminars etc

Skill sets :

- Self-starter, organized and self-motivated.

- Strong communication skills with ability to articulate in writing goals, priorities, results and ideas.

- Ability and experience in planning, developing and executing overall corporate sales and marketing strategies.

- Ability to generate and understand data and analytics.

- Creative, Analytical and leadership skills

Requirements :

- Masters in Marketing Management.

- 10+ years of work experience as a CMO or similar of a mid-sized or large company.

- Strong exposure to marketing and sale of FMCG products in both B2B and B2C environments (Food Segment)

- Exceptional knowledge of Sales and Marketing Techniques.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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