Human Resource at Kelly Services Inc
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Chief Marketing & Sales Officer - Modern Trade Vertical - Organic Food Manufacturing Firm (10-12 yrs)
Chief Marketing Officer || Modern Trade || Organic Food Co
This is a CMO role with a client which is a organic food manufacturer.
We need minimum 10 years of Modern trade sales experience in food industry.
- Plan, develop and execute marketing initiatives
- Decide on Customer acquisition strategy, Products to sell and Geographies to be present in Plan the Marketing Communications objectives and methodology through Digital, Social, Print and other media
- Evolve a Marketing and Sales staffing and compensation strategy
- Define all Marketing and Sales Processes
- Take decisions on pricing, margins, offers, campaigns
- Set Product-wise, geography wise sales targets, monitor performance
- Evaluate effectiveness of sales initiatives and make course corrections as required.
- Ensure the reach of the Advertising and Communications initiatives as per plan and evaluate effectiveness
- Take responsibility for the Product wise, Geography wise profitability.
- Evaluate each staff member of the team, motivate and ensure performance.
- Develop and work with outside agencies for events, advertising, contract staffing and other requirements.
- Ensure visibility of the company and its products through blogs, white papers, seminars etc
Skill sets :
- Self-starter, organized and self-motivated.
- Strong communication skills with ability to articulate in writing goals, priorities, results and ideas.
- Ability and experience in planning, developing and executing overall corporate sales and marketing strategies.
- Ability to generate and understand data and analytics.
- Creative, Analytical and leadership skills
- Masters in Marketing Management.
- 10+ years of work experience as a CMO or similar of a mid-sized or large company.
- Strong exposure to marketing and sale of FMCG products in both B2B and B2C environments (Food Segment)
- Exceptional knowledge of Sales and Marketing Techniques.