HR Recruiter at Chapter247 Infotech
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Chapter247 - Digital Marketing Specialist (3-6 yrs)
Skills : SEO, SEM, Social Media,Data Analysis, Writing and Editing, E-mail Marketing, Basic Design Skills, Google Analytics, Brand Awareness, Web Analytics, Content Marketing, Marketing Campaigns, E-mail Marketing.
Responsibilities and Duties:
- Assisting in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Linkedin, Twitter, Facebook etc.).
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company brand awareness.
- Done Paid campaigns are add-on. .
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company brand awareness.
- Be actively involved in SEO,SMO,SMM efforts (keyword, image optimization etc.).
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update websites.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Spring Metrics, WebTrends etc.)
- Acquire insight in online marketing trends and keep it up-to-date.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Creative thinking and ideas related to employer branding and effectively showcase on the social media platforms.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Maintain partnerships with media agencies and vendors.
Required Experience, Skills and Qualifications:
- Proven experience as Digital Marketing Executive.
- Excellent understanding of digital marketing concepts and best practices.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools.
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
