HR Recruiter at Rolling Rock Software Private Limited
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CERTIFY Health - Analyst - Search Engine Optimization (5-12 yrs)
SEO Analyst
Requirements :
- Proven work experience as SEO Manager, SEM Manager or similar role
- Experience reporting on SEO metrics
- Understanding of standard and current SEO best practices, including keyword research
- Experience working with relevant SEO tools (e.g. Google Analytics, Google AdWords, WebTrends)
- Knowledge of HTML/CSS
- Analytical and multitasking skills
Responsibilities :
- Create and execute successful SEO strategies
- Manage keywords for Google Ads and other paid search ad campaigns
- Manage multiple SEO platforms and projects with external SEO and digital marketing agencies
- Perform keyword research for all CERTIFY content and verticals
- Manage SEO for websites and landing pages across CERTIFY's various brands to optimize ranking and other metrics.
- Work with content, marketing, and development teams to optimize campaigns
- Review technical issues with SEO and propose fixes
- Track and provide reporting for traffic, rankings and other SEO metrics
- Set specific objectives with key stakeholders and regularly inform them on ROI
- Take charge of other optimization projects, such as link-building
- Stay up-to-date on new SEO and related marketing trends
