At Edifyol Coursepedia, we- re committed to a world that's always learning and to our talented team who makes it all possible. From bringing innovative online learning programmes to engaging learners with the Institutions, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.'

Manager Marketing - Academic Programmes responsibilities include:

- Working with Marketing teams, including Digital, Advertising, Communications and Creative

- Preparing and managing monthly, quarterly and annual reports for the Marketing department

- Setting, monitoring and reporting on team goals

Job brief

We are looking for a Manager Marketing - Academic Programmes, who- ll assist in all our marketing activities including traditional marketing, social media marketing and digital campaigns, advertising and creative projects.

The responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you- re a skilled Marketing strategist, able to inspire your team members, we- d like to meet you.

Ultimately, you will operate in Marketing division in ways that promote higher profitability and competitiveness.

Responsibilities

- Working with Marketing teams, including Digital, Advertising, Communications and Creative

- Prepare and manage monthly, quarterly and annual reports for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

Requirements :

- Must be a team player, Flexible and Quick Learner

- Must be ready to work from Office in Gurgaon

- Work experience in Marketing, preferably within e learning / online education / edutech industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with Learning Management Systems and CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- MBA in Marketing or relevant field

- Skill in budget preparation and fiscal management.

- Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.

- Ability to communicate effectively, both orally and in writing.

- Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.

- Ability to foster a cooperative work environment.

- Ability to develop, plan, and implement short- and long-range goals.

- Knowledge and understanding current and emerging industry requirements and practices in area of marketing expertise.

- Ability to interpret industry needs and directions, assess capacity, and to plan, develop, and implement appropriate marketing strategies

- Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.

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