HR at Cedcoss Technologies Pvt. Ltd.
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Cedcoss Technologies - SEO Analyst (1-2 yrs)
The individual will be responsible for conceptualizing, planning and implementing SEO strategies. The candidate would be required to cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.
Responsibilities:
- Devise online strategy for meeting goals as specified by client (higher traffic/ customer acquisition/revenue generation/ etc)
- Define SEO requirements and recommend site enhancements that increase rank of natural search result listings.
- Recommend optimizations for site architecture, URL rewrites, and alternate directories.
- Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.
- Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)
- Provide competitive analysis of top ranking competitor sites and ranking of our site.
- Develop and maintain SEO reports. Aggressively monitor and data-mine the SEO data regularly for increases/dips in performance and identifying new content opportunities.
- Keyword updates, on-page SEO and landing page optimization suggestions and analysis.
- Internal linking optimization and external link building. Conceptualize, research, and execute link building campaigns
- Stay current with all search engine algorithm changes and SEO industry trends.
- Specific skills include knowledge of HTML, CSS, blogging platforms;
Desired Skills:
- Hands-on experience in SEO, SMO & Digital Marketing.
- Proficiency using tools to track and report on response rates, traffic and pick up broader digital marketing skills encompassing keyword generation, content marketing, off page marketing, digital strategy consulting
- Experience in campaign management
- Strong analytical skills, numerical skills and a good knowledge of Excel
- Good relationship management skills and a good team player
- Creative flair and enthusiasm for new ideas and concepts
- Strong leadership, entrepreneurial and execution skills
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