Sales Associate

KEY ACTIVITIES & RESPONSIBILITIES :

Sales Operations :

- Implement defined sales strategy for the territory.

- Ensure achievement of sales target for each Segment and Product in the assigned territory through regular follow up with all channel partners.

- Adhere to the Personal Journey Plan (PJP) and meet the daily set targets in terms of meetings with channel partners, customers, potential customers and influencers.

- Ensure prompt supply on time to channel partners and Direct fleets.

- Provide required information and advice on products and other details.

- Ensure regular relationship building with all Channel partners and key customers.

- Ensure prompt response to all customer queries and mails.

- Meet prospective channel partners and direct customers to demonstrate products, explain product features, and solicit orders.

- Prepare sales presentations / pitch to potential customers on product offerings.

- Recommend products to customers, based on customers' needs and interests.

- Drive sales schemes, warranties etc. as per set norms.

- Implement sales policies on credit or contract terms, as per set norms / procedures.

- Keep abreast of all products and services and changes if any, to provide accurate information to customers/channel partners.

Channel Development :

- Drive and assist channel partners for upgrading their category by enhancing their performance.

- Implement Direct fleet module to develop existing Direct fleet customers to increase share of CEAT products with the Direct fleet customer.

- Counsel and work with channel partners to reach out to their key customers with an intention to drive sales for channel partner and promotion of CEAT products.

- Train employees of channel partners and direct customers, to operate and maintain the product.

- Support and guide channel partners in developing capabilities of channel partner employees for enhanced customer satisfaction.

Service :

- Handle customer complaints timely, assist in settling disputes and resolving grievances for channel partners and customers.

- Conduct field inspections and CFA visits as part of the claim management process with adherence to company's policies and processes.

- Field visits to channel partners/ direct customers to understand product performance and customer issues.

- Field visits to mechanic shops, garages etc. to understand product performance and customer issues.

- Support the RSM in resolving escalation from channel partners and customers.

Inventory Management and Logistics :

- Coordination with the internal Logistics / CFA's / Transportation for ensuring timely supply to customers / channel partners.

- Follow up with transporter to ensure timely dispatch and delivery of goods to Dealers and Direct fleets.

Collections :

- Follow up with CFA / Commercial team to prepare invoice and ensure accuracy of details (Example - product specifications, quantity, payment terms and conditions etc.)

- Follow up with Direct fleet customers for payment and resolve their issues.

- Assist commercial department in the collection of accounts as needed.

- Escalate issues in payment, discrepancies and default in payment dates to RM.

Market Intelligence :

- Monitor market conditions, product innovations, and competitors' products, prices, and sales and provide timely market intelligence reports.

- Understanding competition presence by meeting Competitors- channel partners and major fleets.

- Visit new markets to understand market potential and identify potential channel partners/ customers.

Brand Building Initiatives :

- Implement the BTL plan and branding initiatives for the territory and provide support as required to Regional/national initiatives.

- Ensure that branding initiatives for channel partners and customers are implemented at site.

- Organize Truck meets to provide communication about the various product offerings from CEAT.

- Organize Hub meet for dealers to communicate about the various product offerings from CEAT and gather feedback.

- Organize Fleet activation meets on a monthly basis for the sizeable fleets.

- Organize Driver training programs to provide proper training to the drivers for optimum use and maintenance of CEAT products.

Developmental :

- Keep abreast of all product and services provided by the company.

- Keep abreast of new sales techniques and processes.

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