Key Account Manager at Synergy Consultants
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Category Marketing Manager - FMCG (9-11 yrs)
- P&L responsibility of the brand.
- Ensuring business delivery on product portfolio in line with AOP-Driving volume and value growths in key markets through targeted BTL activation programs.
- Strengthening brand health and driving consumer preference through marketing programs - Execute and plan ATL communication that drives differentiation and influences the right imagery parameters.
- Build activation programs to drive consumer engagement with the brand given the involvement levels are low in the category
- Deliver on innovation pipeline for the brand - Work on product concepts and unearth consumer insights to support new product development.
- Manage the portfolio laddering of consumer benefits whilst planning new product launches.
- Pricing strategy for new products in the portfolio-Liaison with external agencies for Packaging design and development.
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