Job title: Lead, Category Sales

Reports to: Head, Sales Strategy

Division/Department: Sales Work

Location: Gurgaon, Haryana

PURPOSE: Develop, execute and deliver category wise strategy to drive sales

ESSENTIAL DUTIES AND RESPONSIBILITIES :

- Lead the sales strategy and operations for the assigned category portfolio

- Lead review and management of consolidated category-wise demand plans (Annual,Quarterly and Monthly)

- Lead the RTM execution strategy and ensure the success of the category executed over the next 3 years while collaborating with global and India sales strategy teams

- Monitor competitor activities in the channel / category providing insights to Marketing,Finance, Quality, Pricing etc

Category-wise D&A -

- Accountable for category-wise D&A management

- Responsible for trade schemes design, deployment and tracking across channels

Category-wise PMR -

- Responsible for P4P analysis and overall sales performance monitoring across channels (e.g.product gaps)

- Supervise the annual spends for in-market promotions, check-outs, visibility

- Develop point-of-sale materials to gain shopper attention and support ROI goals for all regions

- Drive % Growth in target billing points for Category

- Channel Management

- Launch innovative projects aimed at driving channel sales efficiency

- Execute All India channel programs

- Identify the key channels for the product range, determine the appropriate SKUs, and deliver distribution, assortment and visibility objectives across multiple markets and channels

Qualification :

- Full Time MBA from a Premier Institute

- 10+ Years of experience with Sales Function and at least 5 years of Field Sales Experience

Networking:

External: 1. Collaborate with distributors and external vendors

Internal: 1. Work closely with Sales Channel Heads and RSMs

Coordinate with Supply chain, logistics and Commercial

KNOWLEDGE, SKILLS AND ABILITIES :

TECHNICAL :

- Analytical skills

- Comprehensiveness and quality of Insights

- Attention to detail

- Ability to manage complexity and uncertainty

MANAGERIAL :

Own it - be personally & collectively accountable for results

Straight talk - Share honestly, transparently and timely

Lead with speed - agility, focus and confidence

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