Director at S.A.W IT Services Pvt Ltd
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Category Manager - Marketing - FMCG (10-13 yrs)
Location : Mumbai
Experience : 10 - 13 Years
Function : Sales & Marketing
Job Description :
Roles and Responsibilities
- Creating yearly brand plans for achievement of business delivery targets - Demand driving initiatives/Leads/Footfalls/Facilitating Conversions.
- Working in tandem with Sales Counterparts (Zonal/Regional).
- Become the custodian of all brand related guidelines, and ensure adherence to brand principles and values
- Identify opportunities for category expansion, create & execute business plans for product / category extensions
- Develop big campaign ideas along with agencies and plan for creation of 360 degree consumer interface
- Plan and execute TV, Print, OOH, digital campaigns
- Be hands on with industry trends, market share positions, consumer behavior trends and use insights to create effective marketing interventions for the assigned brands
- Effectively liaison with creative agencies / design agencies and create a fruitful relationship
- Creating effective pricing strategy across categories
- Identify and plan for consumer insight generation, monitor brand health, conduct quantitative & qualitative researches along with agencies to bring meaningful data & insights on board.
- Tracking brand P&L and do budgetary control to maximize ROI.
- 10-12 years of experience in brand management in Real Estate/FMCG/FMCD companies.
- B- school graduate from tier 1/2 institute.
- Analytical ability
- Strategic thinking,
- Creative acumen,
- Self - motivated