10/09 Madhu
Director at S.A.W IT Services Pvt Ltd

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Category Manager - Marketing - FMCG (10-13 yrs)

Mumbai Job Code: 90304

Location : Mumbai

Experience : 10 - 13 Years

Function : Sales & Marketing

Job Description :

Roles and Responsibilities

- Creating yearly brand plans for achievement of business delivery targets - Demand driving initiatives/Leads/Footfalls/Facilitating Conversions.

- Working in tandem with Sales Counterparts (Zonal/Regional).

- Become the custodian of all brand related guidelines, and ensure adherence to brand principles and values

- Identify opportunities for category expansion, create & execute business plans for product / category extensions

- Develop big campaign ideas along with agencies and plan for creation of 360 degree consumer interface

- Plan and execute TV, Print, OOH, digital campaigns

- Be hands on with industry trends, market share positions, consumer behavior trends and use insights to create effective marketing interventions for the assigned brands

- Effectively liaison with creative agencies / design agencies and create a fruitful relationship

- Creating effective pricing strategy across categories

- Identify and plan for consumer insight generation, monitor brand health, conduct quantitative & qualitative researches along with agencies to bring meaningful data & insights on board.

- Tracking brand P&L and do budgetary control to maximize ROI.

Qualifications/Skills

- 10-12 years of experience in brand management in Real Estate/FMCG/FMCD companies.

- B- school graduate from tier 1/2 institute.

- Analytical ability

- Strategic thinking,

- Creative acumen,

- Passionate

- Self - motivated

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