Assistant Manager at Talent1st
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Category Manager - Marketing - eCommerce (2-9 yrs)
Category Marketing Manager
- Responsible for traffic planning at a category level
- Coordinating with the supply/category team, identifying focus product-lines and brands for various campaigns
- Planning and managing on-site merchandising for all the categories - Beauty, Home & Kitchen, Fashion and Electronics
- Coordinating with the supply/category team to understand requirements and improvise accordingly
- Working with the digital marketing team to design and execute category-level campaigns on off-domain platforms (Google, Facebook, IG etc.)
- Working with the design team for creatives; providing insights to design team to deliver creatives that perform better
- Managing and optimising campaign metrics (impressions, CTRs, conversions, ROI)
- Reporting the P/L of each campaign on a regular basis and drive maximum profitability
- Optimum utilization of monthly marketing budget in various marketing activities.
- Work with a team of content and social media experts to build audience for campaigns that deliver powerful messages that align with our business needs
- Monitoring effectiveness of sales and performance of the campaigns.
- Identify and engage new prospects to expand the existing online marketing strategies
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