Looking for Category Head for leading consumer durable brand.

Job Purpose:

The position is responsible for product management and brand communication. This role will include accountability and ownership of portfolio road map, product development, lifecycle management marketing communication, market share and profitability.

KRA:

Product Management:

- Responsible for complete ownership of product from concept to end product on shelf

- Provide detailed business plan of the product/category; including contribution per product/product category

- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping

- Product costing and price point decisions in consultation with HOD

- Working with the SCM and Sales team to manage the lifecycle to the product

Marketing Research:

- Understand consumer habit and attitude towards the product category

- Understand and identify consumer needs, market trends and competition strategy

- Work on the need gap analysis through research and consumer interaction

Marketing Activation:

- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner

- Sharing the brands business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team

Marketing Communication:

- Responsible for brand planning activities for the company in alignment with the strategic objectives of the company Includes improve the brand image, Visibility of the brand, strengthen consideration of the brand and devise communication program to lend sustainable competitive advantage to the company and brand

- Create brand calendar which helps build smaller stories around the products thus aiding generate brand pull.

- Be proactive, understand the pulse of customer and steer brand charter to tide over the disruption wave.

- Liaison with multiple agencies - Content generation, creative, film making agency, PR, CRM and push the brand mandate.

- Prepare, deploy the Marketing budget commensurate to the need of the promotion or other Mktg action reqd;

- Track and measure performance.

- Responsible for innovative Brand Campaigns to see the top line improve with increase in customer impressions / footfalls, higher engagement for social media - all ultimately translating in sales increase.

- Define and implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR, Digital and Social

- Document the annual marketing plan for the brands detailing the marketing initiatives and priorities that deliver growth in line with the business plan

Ideal Candidate :

- Full time MBA / PG for a premier institute with specialization in marketing

- 12 - 14years professional experience in Product Management /Brand Management / Integrated Marketing Communication/ Strategy department of any well-known consumer product brand/company

- Comfortable to work across businesses and brands in a deadline driven, dynamic environment

- Is a team player & has a strong desire and ability to learn

- Should have handled the entire product life cycle.

- Driving Business through Performance marketing on Ecomm platform is added advantage.

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