Catallysts - Executive - Email Marketing - Executive Education Division (1-2 yrs)
Reports To :
Head - Marketing Operations
Department:
Executive Education
Responsibility:
Database maintenance, hygiene, growth and effective usage in marketing campaigns, drives email campaigns.
Responsibilities:
Languages Required:
- Maintain existing database in a unified manner, as required for business purposes and keeping it refreshed
- Manages email campaigns through platforms like Netcore, MailChimp etc.
- Ensures that the emails are delivered to targets in their inboxes and are opened understands managing IPs for sending emails
- Grow the database, by capturing contacts from varied sources like web, prospective responses, subscriptions, outbound reach outs, etc-
- Maintain data hygiene and optimism through regular cleaning and enrichment
- Manage unsubscribe requests and keeping prospective database
- Manage & remedy hard and soft bounces
- Schedule email marketing campaigns in coordination with Operations team
English & Hindi
Primary Interactions -
(Internal & External)
- Operations team
- Eventually Vendors, at later stages
Competencies:
- Experience in managing large email campaigns
- Experience in data search &mining
- Experience in data building & compiling
- Experience in data cleansing and rationalizing
- Good communication skills
- Ability to grasp quickly & co-relate
- Proficient in email marketing campaigns
- Proficient in MS-Excel & MS-Access
Qualification:
Graduate / Undergraduate (10+2)
Experience:
12-24 months in job roles as specified above
Remuneration:
Monthly CTC as per market rates
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