AVP - Digital Marketing at CASHe
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CASHe - Campaign Executive - Marketing Channels (4-10 yrs)
Job Responsibilities :
- Create end-to-end user lifecycle journeys for engagement & retention of users- basis brief from various teams
- Execute day-to-day campaigns on CRM tools like WebEngage, MoEngage, Clevertap, Mailchimp, etc.
- Implement email marketing, notifications, SMS, automated voice campaigns for new and existing users
- Own the execution & content implementation for user activation, engagement, retention & churn management campaigns
- Create audience segments based on the customer profile briefs provided by teams
- Understanding of CRM & marketing automation techniques including A/B testing setup, list uploads, journey mapping, etc.
- Create feedback mechanism to report performance of all campaigns for constant improvement
Requirements :
- Proven working experience in campaign management. At least 4-5 years
- Degree in the relevant field
- Proficient in MS Excel
- Hands on experience with CRM tools like WebEngage, MoEngage, Clevertap, Mailchimp, etc.
- Up to date with the latest trends and best practices on CRM tools
- Highly organized and perform well under pressure
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
