Your role:

We are looking for a performance marketer who thrives in fast moving environments. You will work closely with the growth and marketing head & cross functional teams to execute our complete inorganic marketing/paid ads strategy so as to help millions learn new skills & build better careers.

About Us:

CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally

- Requirements :

- Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals.

- Generate high-quality leads by optimising channels, messaging, landing pages, etc.

- Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.

- Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth

- Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations

- Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization.

- Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.

- Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.

 Must Have :

- 1.5+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google).

- At Least 2+ years of experience in high-performance product or growth marketing roles

- 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)

- 2+ years on marketing & advertising analytics tools like/similar to Google Analytics

- Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L

Good to Have :

- Relevant industry/Start-up/Edu-tech experience in a similar role

- Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)

- Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc

- Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management

- A high level of comfort with data and strong analytical skills

Why Work With Us :

- We take growth and learning seriously. Working with us could be your best decision if you- re looking to jump five steps ahead in 5x the amount of time.

- We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it!

- You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment.

- Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

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