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14/10 Akash
HR at Capaegis

Views:103 Applications:51 Rec. Actions:Recruiter Actions:0

Capaegis - Content Writer (2-5 yrs)

Bangalore Job Code: 132646

Our Hiring Philosophy:

- Can do Attitude, Learning/Growth Mindset, Commitment to Excellence and Dedication is of utmost importance to us.-

Fincity.com is a Digital Lending marketplace with presence across India. Our digital lending products, in partnership with 50+ banks, are - Home Loan (HL) and Loan Against Property (LAP) and are introducing Business Loans (BL) and Personal Loans (PL) soon. We have over 100,000 satisfied customers and expanding rapidly.

Fincity.AI is an Enterprise SaaS based - Digital Lending- platform which enables - (1) origination; (2) Conversion; (3) On-boarding; (4) Transaction; (5) Engagement (Reward & Recognition); (6) Cross-sell / Ups-sell to a customer. Given entire customer data is - Live- on platform, we are able to perform analytics / ML/AI led algorithms which learn from prior history and take corrective actions. Our clients including leading banks in India.

The Role: Fincity is seeking an enthusiastic content strategist/researcher/creator who will actively participate in shaping the company's content strategy from ideation to dissemination across B2C (Home Loans Marketplace) and B2B (Enterprise Software).

Responsibilities :

- Fresh Ideas for Experimentation: Energetic and actively participate in the ideation process.

- SEO-alignment of Content: Conducting keyword research and using SEO best practices to increase organic reach.

- Ideation, Research & Execution of Content + Social Calendar: Conduct in-depth research on topics and execute the calendars in a timely fashion.

- Guest Posts and PR articles: Proactively strategizing and seeking new content opportunities for guest posts and PR coverage.

- Content for Website and Marketing Collaterals: Creating content/articles for new pages, keeping the website updated for SEO + formulating smart content for marketing collaterals such as emails, SMSes, brochures, reports, ads, etc.

- Any other Content Format or Requirement: Dabble with all kinds of content formats to learn which ones work the best in terms of traction.

Requirements :

- Minimum of 3 years- experience in Content writing and marketing.

- Bachelor's degree in Communications, Marketing, English, Journalism or related field. The ability to work in a fast-paced environment.

- Effective communication skills.

- Previous experience of working with a Fintech company is a plus.

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