Manager - Human Resources at CAPA India
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CAPA India - Executive - Digital Marketing (3-6 yrs)
Role and responsibilities:
- Planning, developing, implementing, and managing the overall digital marketing strategy
- Planning and monitoring the ongoing company presence on social media.
- Planning digital marketing campaigns, including web, SEO/SMO/SME/SEM, email and display advertising.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Track performance of all marketing campaigns
- Managing all SEO activities such as Content Strategy, Link Building, Keyword strategy, Social Media Marketing, etc.
- Develop and implement SEO and PPC strategies
- Use Google Analytics, Google AdWords, Google Search Console, and other relevant sites
Required Qualification:
- Bachelor's degree in Marketing, Business or Communications or a related field from a reputed university with a master's degree from top universities/ tier 1 institutes with demonstrated academic achievements
- At least 3-6 years of real-world experience with marketing.
- Proven track record of managing the growth engine.
- Experience leading and delivering outcomes through a team.
- Ability to solve challenging marketing problems
If interested, please share your updated CV
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