Campaign Manager - Pay Per Click/Search Engine Marketing (4-5 yrs)
Google Campaign Manager (PPC/SEM)
CTC : 9lpa
Experience : 4 - 5 yrs
Location : Mumbai
No. of positions : 1
Job Description :
- We are looking for a talented and motivated individual to join our paid media team. The ideal candidate will be highly motivated to increase revenue and manage and generate leads via search engine & social media marketing campaigns while maximize ROI.
- Experience with Google Ads and other digital advertising platforms, having crafted media solutions that drive positive outcomes
- Minimum 4 years experience building and running AdWords campaigns.
- Setup, manage and optimize campaigns on Google Ads
- As a Google PPC Analyst, you will be responsible for managing clients pay-per-click campaigns from creation and working to improve their website and landing page conversion rates.
- Manage landing page and websites to install conversion code and tracking pixels.
- Digital advertising experience, specifically in lead generation via ad operations
- Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
- Experience in re-marketing campaigns on Google Ads and Facebook
- Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, CPL, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Setting performance goals and objectives with supervisor
- Budgets are spent within daily/ monthly limits as assigned
- Studying & forecasting market needs, planning & executing product launches and campaigns.
- Learning & taking up the preparation of the Monthly, Quarterly & yearly digital performance with different teams
- Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
- Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines
- Study competition and recommend /implement changes to gain edge above competition
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