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29/01 Shivanjali Pant
HR Executive at Career Blaze HR Solutions

Views:390 Applications:148 Rec. Actions:Recruiter Actions:20

Campaign Manager/Media Planner - Advertising PR Firm (1-4 yrs)

Noida Job Code: 61285

Job Description (Campaign Manager/ Media Planner)

- Responsible for the acquisition and management of our affiliates in the digital segment, and create sustainable financial growth through increased sales and forging strong client relationship.

- Should be able to make a media plan with leading online publishers;

- Responsible for identifying and recruiting new affiliates and to maintain and stimulate relationships with existing affiliates.

- Keeping affiliates up to date on new products and any program enhancements.

- Continually motivating affiliates for a better performance.

- Keeping on top of affiliate marketing trends and best practices.

- Understand affiliate needs and provide inputs to internal product / roadmap.

- Develop and monitor affiliate promotions.

- Monitoring and reporting on competitors affiliate campaigns and promotions.

- Proactively managing affiliate budget including accurate cost forecasting, target payback period, and other aspects.

- Build and maintain an intimate knowledge of industry developments to spot trends and opportunities with particular focus on CPI/CPM/CPD/ CPL/CPS aspects.

- Responsible for end to end campaign setup and execution with 100% delivery

- Should have a deep publisher network engagement globally.

- Identify and address product and campaign needs, and work closely with both client servicing and sales team to better execution of campaign.

- Monitoring and analyzing results of all campaigns and report ROI results

- Establishing and maintaining strong client relationships via phone, instant messaging, Skype and email

- Coordinate the production of creative components (banners, contextual ads, landing pages), including tailored creative components for affiliates as and when required.

- Promote market and represent company as a representative at conferences and business meetings.

- Analyze/model data to identify growth trends and opportunities.

- Drive monthly, quarterly and yearly delivery targets.

Requirements :

- Proven working experience in dealing with affiliates and or in media companies

- Proven ability to priorities and manage workload across multiple sections concurrently.

- Excellent sense of ROI and profitability in affiliate deals.

- Exceptional analytical, organizational and interpersonal skills.

- Outstanding ability to think creatively, strategically, and identify and resolve problems

- Very diligent staying on top of the details and understanding how they fit into the big picture

- Ability to succeed in a fast paced environment

- Must be data-driven and excellent at data analytics

- Excellent English skills both verbal and written.

- MBA from recognized university/college

Desired Experience: 1-4 Years

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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