09/08 Arpitha
Trainee at Confidential

Views:240 Applications:62 Rec. Actions:Recruiter Actions:44

Campaign Manager - Jewellery (0-3 yrs)

Chennai/Mumbai Job Code: 86382


Position: Campaign Manager, Online Marketing

Job Location: Mumbai

Reporting: Sr. Marketing Manager

Scope of the Role:

- Lead and drive online marketing efforts for company on all paid marketing channels

- Channels would primarily include Adwords, Facebook, Criteo, etc

- Campaign process workflow automation

- Analytics and Reporting

Roles and Responsibilities:

- Planning and execution of day to day paid campaigns across all channels.

- Execute tests; collect and analyze data; identify trends and insights to achieve maximum ROI in paid search and Display campaigns at scale.

- Timely reporting of data to all stakeholders

- Perform ongoing keyword/ new audience discovery (benchmarking with competition), expansion, and optimization (SEM & SEO)

- Work with engineering team to ensure SEM best practices are properly implemented; with editorial and marketing teams to drive SEM in content creation and content programming;

- Recommend changes to website architecture, content, linking and other factors to improve SEM quality score for target keywords.

Key Deliverables:

- To meet the expected scale for company's growth plans at the planned CPA (Cost of acquisition). Idea is to grow profitably.

- Understanding of the consumer and the competitive landscape (in the jewellery category) there is critical to succeed in this role. Strong quantitative and qualitative consumer research backed insights becomes a key expectation from this role

The Right Candidate & Key Competencies:

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

- Strong working knowledge with analytics tools (Google Analytics, Mixpanel and the likes)

- High Consumer Centricity and ability to productize solutions

- Good with numbers

- Working knowledge of excel is must.

- Sharp critical reasoning skills

- Good team player (with strong cross functional coordination skills)

- Ambitious and Driven (Self-starter and Go Getter)

- Ability to manage time/tasks effectively & efficiently

- Agility & Attention to detail in execution

- Attitude to carry out new experiments on an ongoing basis even at the risk of failure

- Experience (1 to 2 years) in digital marketing is a pre-requisite.

- UG or PG in a Top Tier 1 college or an entrepreneurial experience is preferred

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