Campaign Analyst

- The incumbent is responsible for ensuring implementation of the marketing and communication campaigns across all media platforms to build the program brand, enhance the member engagement and drive business objectives.

- Understand the business strategy and goals, design, develop and execute direct communication campaigns to meet the business objectives. Day-to-day financial management within the planned budget - Monitor the adherence to the budgets set; highlight variations, if any.

- Deliver end to end effective & error free campaign management by selecting segmentation approaches to the database.

- Embrace a culture of simplicity and efficiency, challenge the status quo and look to automate and streamline processes

- Ensure that the correct targeting criteria is adhered to and best practice is applied

- Ensure a best practice and quality control culture is deployed on all deliverables throughout the campaign process

- Development communication calendar and plan for the business objectives owned (ex: achieve x% increase in member airline activation)

- Work with marketing agencies to ensure high quality and on-time delivery, within allocated budgets

- Act as the key lead to plan and coordinate the delivery of marketing campaigns across email/ SMS channels

- Liase with the data analytics team to analyze campaign performance and campaign conversion.

- Use data to mine insights across the member database/ look for patterns and drive business objectives through strategic communication.

- Launch the communication campaigns as per plans; analyze the effectiveness of the initiatives post-implementation with inputs from the Analytics function Undertake execution of any project/ initiative for the department and organization as identified from time-to-time based on business needs.

- Hands on experience with Adobe Analytics.

- Hands on experience with App engagement campaigns using push notifications.

- Knowledge of the principles of direct and email marketing.

- Knowledge of the principles of databases.

- Excellent knowledge of campaign management methodology and technologies.

- Thorough understanding of data segmentation and database marketing processes.

- Knowledge of MS Office.

- 5 - 7 years of experience; with minimum 3 year of experience in marketing and communications.

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