JOB DESCRIPTION :

- To direct and grow the brand within the market.

- To maximize company revenue through effective marketing interventions.

- To provide strategic input into overall company business development.

- To co-operate & collaborate with California Burritos equity & partner companies (agencies, suppliers etc) to maximize and leverage the brand's presence.

- To drive the ambition and culture of California burrito through its people in the market.

- To drive both ATL and BTL as and when required to.

- Hands on experience in handling online platforms like Facebook, Instagram, Google, SEO, Zomato.

- Skilled in handling photoshoot and artwork creations for campaigns.

KEY PERFORMANCE AREAS :

Planning & Rollout : The Marketing Manager will be required to develop regional & local marketing plans which would then be undertaken in conjunction with the Operations team.

Ongoing management and monitoring of marketing activities including :

- Development of briefs.

- Approval of marketing material.

- Monitoring of budgets.

- Signing off of costs.

- Implementation of media schedules post approval.

- Driving the execution of campaigns / projects.

- Supervision of subordinates in the rollout process.

- Post-campaign reports and data analysis.

- Monthly project reviews and so on.

- Assisting with Major, Strategic Events.

- Plan & Execute the roll out of local restaurant marketing plans.

Statistical tracking :

- The monitoring and evaluation of marketing statistics (customer count, ticket average and turnover) for the group.

- Monitoring of competitive activity on a national basis.

- Adjustment of the calendar based on insights.

Strategic input into the Leadership team for National business strategy :

- Development of status reports.

- Collection and collation of status data and presentation of this to the Leadership team.

- Management of national marketing budget and inventory.

Supplier Management :

- Development & management of agency relationships.

- Engendering a positive, efficient and co-operative working relationship with suppliers.

- Alignment and induction of partners.

Marketing Leadership :

- Being a key brand ambassador of the marketing function within the regions.

- Provide marketing leadership to management and be the main point of contact.

- Share best practice.

- Ensure the development of suitable marketing training material and implementation for Operations.

- Inspiring and managing restaurant managers to believe in Marketing and assist in executing projects as requested.

- Ongoing support and assistance to the management team.

- Assist with company expansion and site selection.

JOB REQUIREMENTS, EXPERIENCE, REQUIRED KNOWLEDGE & SKILLS LEVEL (INTERMEDIATE/ADVANCED) :

ESSENTIAL :

- Communication skills Advanced.

- Knowledge of marketing trends and best practice.

- Motivation and mentoring skills.

- Relationship management skills.

- Organizational skills.

- Facilitation and presentation skills.

- Business acumen and financial discipline.

- People management skills.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.