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17/11 HR
HR Manager at Collective Food Technologies

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California Burrito - Assistant Marketing Manager (1-4 yrs)

Bangalore Job Code: 243898

Assistant Marketing Manager
 
ABOUT THE POSITION :
 
- California Burrito is a fast-growing Mexican food company that believes fast-food should be different. Our dream is to inspire a fast-food culture that offers wholesome, sustainable & great tasting food made from real ingredients.

- We're seeking for someone who is enthusiastic, optimistic, eager to learn the ins and outs of marketing, and willing to take on novel challenges. You will be reporting to the marketing director and will gain extensive knowledge of marketing, operate independently with autonomy as you grow in the role and be a part of a fantastic growth story of one of India's most iconic brand. We seek out coworkers who are bright, daring, smart, enterprising, analytical, enthusiastic, and big dreamers.

THE IDEAL CANDIDATE

- Self-Starter, ready to take on new challenges

- Customer focused, comfortable talking to customers

- Experience in Basic Marketing

- Experience in content creation (can be for your own social presence)

ROLES/RESPONSIBILITIES :

Marketing :

- Campaigns : Overseeing and developing Marketing campaigns

- Offline Media : Execute offline marketing campaigns & activations

- Local Store Marketing : Coordinating with store managers for LSM activities

- Community : Developing a community of customers to get feedback from

- Media : Running Marketing campaigns across digital platform

- CRM : Sending out targeted SMS offers to CB mobile database

- Activation : Organizing events and pop-ups

- Presentations : Devising and presenting ideas and strategic promotional activities

- Social Media : Managing campaigns on social media.
 
Reporting/Analysis :

- Conducting research and analyzing data to identify, segment and define audiences

- Analysing sales and product data (day-part, week-part) to recommend marketing strategies/tactics

- Presenting weekly marketing reports

- Conduct customer surveys to drive strategy

- Run focus groups for new products

- Update databases and use California Burrito ERP-based customer relationship management system

Brand :

- Liaise with media & influencers directly to align with brand plans & activations

- Write briefs for agencies

- Manage & execute social media content

- Design brand strategy

- Ensure all brand touch-points are cohesive and in-line with brand strategy

- Supervise photoshoots

- Maintain social media pages and online brand touchpoint

BASIC QUALIFICATION :

- Understanding of basic marketing tools

- Hard task master & excellence in execution

- Sound taste in design & presentations

- Balance mix of right & left brain thinking

SALARY :

Will depend on experience. Upto 7LPA. Conveyance and mobile expenses covered by company.

ABOUT THE COMPANY :

California Burrito is a Mexican fast-casual restaurant chain with 45+ locations across India in Bangalore, Delhi and Hyderabad. We are also the owners of India's first Hass avocado farm with >500 Hass avocado trees. The company was started in 2012 by 3 Americans and will reach 100 stores in the next 2 years. We are committed to providing honestly good food with transparent sourcing and high-quality ingredients.

Website: www.californiaburrito.in

LinkedIn Page: www.linkedin.com/company/californiaburrito

Instagram: https://www.instagram.com/californiaburrito_in/

Corporate Office Address:

2nd Floor, Nalli Corporate Office 66, Indiranagar Double Rd, Eshwara Layout, Indira Nagar, Bengaluru, Karnataka 560038.

JOB LOCATION

Bangalore.

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