Graphic Designer

Roles & Responsibilities :

- Articulation of and ensuring adherence to brand visual identity guidelines across all creative development for the brand - this includes communication material like marketing collaterals, brochures and presentations, in-store visual graphics and merchandising, packaging design and development, product photography / videography etc.

- Design & develop, communication material as required by internal stakeholders.

- Oversee the entire design process from briefing to identifying the right artist / agency / vendor to design creation to production bearing in mind quality, cost & turn-around-time benchmarks.

- Establish SOPs and Processes for design workflows and ensuring the same are followed across the stakeholder network.

- Drive innovation and creativity across consumer / brand touchpoints.

Knowledge, Skills & Abilities :

- Creativity and inherent artistic skill

- Ability to organize and run project networks

- Excellent communication/persuasive ability

- Strong communication and interpersonal skills.

- Strong understanding of brand and visual identity systems

- Strong understanding of key principles of design and its application on various media

- Market Research / Customer orientation.

- Expertise in use of graphic design software to deliver on design requirements

Customer Orientation Indicators :

- Definition and adherence to brand guidelines across all design development.

- Quality of design and finesse in execution

- Response and execution as per agreed timelines and SLAs

- Identifying and designing novel touchpoints / experiences for brand communication

- Mechanism to get proactive feedback and input on each creative solution from customers, internal stakeholders, and vendor partners.

Financial Indicators :

- Rationalization of cost of design development and project execution in keeping with budgets allocated.

- Ensure longevity of elements is built into the design and execution

- Identifying quality vendors / agency partners as required in-keeping with budgeted cost benchmarks.

Learning & Development :

- Ensure stakeholders are sensitized to the design process, lead-times involved and rigor needed to ensure quality of design output.

- Keep abreast of new trends in design, material usage, design development software and production processes.

Process Indicators :

- Ensuring adherence to SOPs in design development process

- Ensuring adherence to timelines as per SLAs agreed with time logs for each design

- Updating of Design Manual as and when necessary

- Process for storing, cataloguing, and accessing designs for posterity.

- Identify & manage agencies / vendor partners in order to fulfill creative requirements.

Desired Candidate Profile :

- Graduation in Design (Full Time)

- Work Experience: 4-6 years of experience in practical design and execution.

- Strong business sense and industry expertise

- Analytical and problem-solving abilities.

- Mandatory Traveling - Vendor visits, Cafe visits

- Language Fluency - English, Hindi any other local language