Digital Marketing Manager

Job Description :

Position: Digital Marketing Manager

Job Responsibilities:

- Develops a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and keeping an eye on the competition.

- All web, SEO/SEM, database marketing, email, social media, and display advertising campaigns are planned and executed.

- Creates, manages, and expands our social media presence.

- Contributes to marketing effectiveness by identifying issues that must be addressed in the short and long term.

- Measures and reports on the performance of all digital marketing campaigns, and compares it to goals (ROI and KPIs).

- Identifies and optimizes spend and performance based on trends and insights.

- Experiments and conversion tests are planned, executed, and measured.

- Creates landing pages in collaboration with corporate departments and optimizes user experience.

- Uses strong analytical skills to assess the entire customer experience across many channels and touch points.

- Optimizes user funnels by identifying important conversion and drop-off points.

- Schedules and assigns staff, as well as following up on job results, to meet the operational needs of the digital marketing department.

- Selects, orients, and trains employees in the field of digital marketing.

- Through digital marketing, s/he develops new and innovative growth tactics.

- Client relationships: establishing and maintaining through digital medium (replying to comments and DMs on social media platforms like Instagram, Quora, FB messenger, etc.)

Required Qualifications & Skills :

- Experience identifying target audiences and developing digital campaigns that engage, inform, and motivate.

- Process management.

- Self-motivated, but customer-oriented

- Marketing research and statistical analysis are two areas in which you must excel.

- Capable of creating budgets

- Familiar with financial strategy and planning

- A bachelor's or master's degree in digital marketing or a closely related field is required.

- Proven work experience of minimum 5 years in digital marketing, preferably in the education industry

- Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns is preferred.

- Extensive knowledge of optimizing landing pages and user funnels

- A/B and multivariate experimentation experience

- Solid understanding of website analytics and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools is required.

- Extensive knowledge of establishing and optimizing PPC campaigns across all major search engines.

- Working knowledge of HTML, CSS, and JavaScript development as well as constraints is required.

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