C-Zentrix - Manager - Marketing (5-9 yrs)
Responsibilities
- Creating in-bound marketing strategies to increase online traffic to the organization's website
- Tracking the conversions and key metrics
- Taking care of everything from SEO, SEM to Social Media Marketing for lead generation
- Drive Account Based Marketing in conjunction with sales team for key accounts
- Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
- Improving the user experience on the company's website(Includes design, content and usability)
- Evaluating competitor's Digital Marketing strategies and creating plans to overtake them
- Connect and manage with Influencer for different marketing initiative
- Responsible for initiating and developing marketing collaterals
- Event planning and outbound marketing initiatives for branding and demand generation
- Manage marketing budget
- Main KPIs
- No. of Marketing Qualified Leads Generated
- No. of Blogs and Case Studies Published
- No. of Webinars Conducted and Engagement
- Social Media Engagement - No. of Followers and Engagement
- Website Traffic month on month
- ROI from PPC Campaign Conducted
- ROI from Events/Conference
- Media Mentions
Requirements :
- A minimum of 5 years of marketing experience, preferably in SaaS based company and / or a strong brand and marketing company
- Excellent analytical skills.
- Excellent management skills (working with Virtual Teams).
- Excellent presentation skills, negotiation skills and communication skills.
- Planning, design and implementation of marketing plans/strategies
- Must pay close attention to detail, slow flexibility and work under tight deadlines
- Experience in lead generation & nurturing through digital channels
- Able to operate in a fast paced and changing market environment
- Knowledge of latest social media tools, Google analytics, Social Media Skills Data/Analytical Skills,
- Knowledge of market trends and Storytelling skills
- Ability to use own initiative and pay close attention to detail.
- A quick learner to learn our offering and solutions
- A positive attitude to dealing with people.
- Capable of working independently and having responsibility as an individual.
- Bachelor's degree in Engg or MBA
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