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10/06 Alafiya
Senior Recruiter at BYJU'S

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Byju's - Senior Manager - Growth Hacking/International Marketing (3-8 yrs)

Bangalore Job Code: 120946

About Us :

- BYJU's is India's largest Ed-tech company and the creator of India's largest K12 learning app which offers highly adaptive, engaging and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT.

- Today, BYJU's has over 6.5 million downloads, 3 lakh annual paid subscriptions and sees addition of 30,000 students every month. With an average time of 40 minutes being spent by a student on the app every day, the BYJU's app is making learning enjoyable and effective. Renewal rates are as high as 90%. Launched in 2015, BYJU's has become the most loved and preferred education app for students across age groups.

- BYJU's Delivering the world class learning experience; BYJU's is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and adaptive learning methodologies.

Qualifiers :

- People with app growth experience (any international product launch experience) will be useful.

- 3-8 years experience


- People that are slightly more achievement driven - if you have bought any actual changes in your area of work.

- Focused on looking at at Gaming companies


- People that do Live Ops

Roles and Responsibilities :

- Lead our conversion optimization strategy for North America. This includes: design and deploy automated user journeys, A/B testing, competitive analysis, communication strategy, etc.

- Lead our marketing technologies stack for North America.

- Gather consumer insights from surveys, in-app and web behavior, and user testing to define conversion strategies/tactics.

- Develop business insights based on rigorous numerical analysis.

- Deliver the annual acquisitions and revenue target at the target CPA for North America.

Experience and Skills :

- 3+ years of Marketing Growth experience.

- BS in engineering, math or equivalent experience.

- 3+ years of experience in Salesforce Marketing Cloud, Market or equivalent experience.

- Proficient in Apps Flyer and Firebase, or equivalent experience.

- Highly analytical and able to deliver meaning from data through testing and optimization.

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