Purpose of this position

- To be custodian of all content going on any Medlife.com property, be it on Website, App, Blog, Delivery box, Brochure, pamphlets, marketing collaterals, social media pages, Press releases etc.

- Help Medlife.com enforce the communication guidelines as suggested by Branding consultant, understand brand tonality & drive it in all communications

- To discover ways of utilising stakeholder knowledge in creating compelling content for Medlife.com.

- To discover ways of utilising A9 knowledge in creating compelling content for Medlife.com.

- improving Click-through rate of banners & conversion metrics of all marketing communications

Responsibilities:

- Involved in all campaign ideations and provide copyrighting for all communication requirements

- Manage, nutrure, improve social media pages of Medlife for building reputation in this medium, including but not limited to Blog, Physical magazines, website & app content.

- To come up with new ideas around what to say in a campaign & support marketing team with actual communication

- To help marketing team come up with compelling copies for all marketing communications including but not limiting to online marketing, SMS, push notifications, email, website landing page designs, offline brochures, pamphlets

- Closely work with Channel managers and understand unique requirements of each channel/mediums for making communication readable & understandable for their customers

- responsible for editing marketing communication, responsible for all audits of marketing content to ensure high quality, error free content

- Responsible for coordinating with Medical experts for getting content for Medlife's knowledge base

Expected outcomes:

- Improvement in turnaround time of marketing campaigns with correct copyrighting on time & lesser iterations

- improvement in quality of marketing content, both in terms of communication & campaign ideas

- improvement in click through rates for all landing pages of Medlife.com

- improvement in conversions on landing pages on all business verticals of Medlife.com

Skills and Competencies:

- Compelling written communication skills, especially in online medium

- Clear on basics of Marketing and customer behaviour

- Strong on research methodologies to gain insights about which content would work better for

Medlife.com customer base

Education: Any UG/MBA

Relevant experience: 5 Yrs +

Experience in Industry:

- Experience in start-ups, small teams required

- Experience in marketing team required

- Experience in health & wellness industry is preferred but not mandatory

- Experience to start content properties from scratch & take them to a decent level is required

- Understanding of metrics like conversion rate, visits, click through rate required

Experience on Tools:

- proficiency on Google-analytics to understand metrics of conversions & click through rates

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