Department : Marketing/Sales

Location : Mumbai

About Us : Company has diversified business activities.

Job Description :

We are seeking a motivated and detail-oriented Lead Generation Specialist to join our dynamic team. The Lead Generation Specialist will play a crucial role in our sales and marketing efforts by identifying and generating high-quality leads. This role is responsible for leveraging various channels and strategies beyond Google and social media to attract, engage, and convert potential customers.

Key Responsibilities:

Market Research:

- Conduct thorough market research to identify potential leads and target audiences.

- Analyze industry trends, competitor activities, and customer preferences to refine lead generation strategies.

Lead Generation Strategies:

- Develop and implement lead generation strategies that encompass methods such as email marketing, cold calling, trade shows, webinars, and other industry-specific approaches.

- Create and manage email marketing campaigns to engage prospects and capture leads.

- Initiate and follow up on outbound sales calls to introduce our products or services and qualify potential leads.

Content Creation and Distribution:

- Collaborate with the marketing team to develop and distribute relevant content that attracts and engages leads.

- Use content marketing, including blog posts, whitepapers, and webinars, to nurture potential leads.

Event Participation:

- Coordinate and attend industry events, trade shows, or conferences to network, establish relationships, and generate leads.

- Effectively represent the company's products or services at these events.

CRM Management:

- Maintain accurate and up-to-date records of leads and interactions in our Customer Relationship Management (CRM) system.

- Ensure that all lead information is organized and easily accessible for follow-up and reporting.

Performance Analysis:

- Use data and analytics to evaluate the performance of lead generation campaigns.

- Make data-driven decisions to optimize lead generation strategies and improve ROI.

Collaboration:

- Collaborate with the sales team to ensure a seamless transition from lead generation to lead qualification and conversion.

- Work closely with the marketing team to align lead generation efforts with overall marketing goals.