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17/06 Samir Gadhok
Director at Burgundy Hospitality Private Limited

Views:302 Applications:96 Rec. Actions:Recruiter Actions:0

Burgundy Hospitality - Assistant Manager - Marketing (4-8 yrs)

Mumbai Job Code: 163246

Digital Marketing:

- Plan and generate content for social media that builds meaningful engagement with the existing community and new potential customers

- Ensure end to end execution of brand communication plans across all social media platforms

- Share monthly reports capturing in-depth analysis of appropriate social media metrics, insights, and best practices and formulate an action plan based on the same.

In-store Marketing and Collaborations :

- Work cross-functionally with creative, PR, marketing, customer service, sales teams, and vendors to plan and execute strategic and day-to-day marketing activities

- Liaise with store teams on a weekly basis to identify and address all requirements for marketing support.

- Monitor and set standards for visual merchandising across all stores on a weekly basis

- Develop and manage relationships with the brand's external partners and ensure a steady flow of communication, inclusion in all marketing promotions, execution of all promotional offers, and lastly to leverage marketing support during peak business season.

- To constantly look for opportunities for collaborations with like-minded external brands and individuals that can value add to the existing business

Documentation and Reporting :

- Create monthly marketing reports that capture details of all the initiatives executed in a month

- Ensure that every activity/initiative has predefined parameters to measure the performance of the marketing activity.

- To maintain, organize and update key databases including :

- Inventory list of all marketing collateral and items

- Inventory list of all visual merchandise

- Press coverage

Requirements : 

- Graduate degree

- 4 to 7 years actual experience in marketing, PR or digital marketing

- Proficiency in MS Office with strength in Excel and PowerPoint

- Understanding and experience with all relevant social media applications

- Exceptional communication skills, meticulous and strong team player

- Understanding of the retail environment is an added advantage

- Well organized, independent, and an excellent planner

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