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25/05 Abhinav
Vice President at USR Consultants

Views:36 Applications:19 Rec. Actions:Recruiter Actions:0

BTL Activation Manager - FMCG (4-8 yrs)

Chennai/Bangalore/Trivandrum/Thiruvananthapuram Job Code: 274454


- Identify the right trade marketing/BTL activities & recommend them to HO for approval.

- Translate Brand plans into Implementation strategies.

- Focus & develop Trade Marketing activities & BTL in Weak & Moderate markets.

- Ensure the right outlet selection for Trade Marketing activities Dealer board branding/Inshop branding/Retailer meets/Retailer engagement activities, etc

- Ensure the right kind of BTL activities is selected for the TG group - Women marathons/RWA /Joggers Park/In-shop consumer sampling etc.

- ROI for every activity conducted.

- Ensure proper printing/fabrication of collaterals/POS materials as per plan.

- Drive visibility/merchandising at POS.

- Consumer sampling through Sales Promoters at POS/POA.

- Coordination with Agencies to Plan, Execute and Implement Trade Marketing/BTL activities.

- All activities are to be closely monitored & tracked Monthly/Qtr. basis.

Requirement :

- 3 - 5 years experience in FMCG, Trade Marketing/BTL.

- Willingness to travel 10 - 12 days per month.

- Vendor/Agency network. < 35 yrs age. Any graduate.

- Must know the local language.

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