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13/01 Preksha Jain
HR at brndaddo

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Brndaddo - Manager - Performance Marketing/Search Engine Marketing/Pay per Click (3-6 yrs)

Gurgaon/Gurugram Job Code: 142823

Roles & Responsibilities:

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Setting up site analytics, dashboard building, campaign tagging and campaign reporting

- Identifying and developing metrics, benchmarks from performance dashboard to provide actionable insights

- Developing models of customer behavior such as response and buying patterns, market sizing, share of wallet and other opportunities

- Design, publish and maintain analytical reports to ensure key customers and marketing information are available to cross-functional partners i.e. Marketing and other business units

- Implement marketing processes and tools and ensure marketing projects- timelines are met

- Driving performance marketing via SEO/SEM, PPC, Google Ad Words, Facebook Ads and Display

- Analyze past financial and operational metrics e.g. seasonality, business leads and conversion rates of the sales pipeline for planning in marketing.


- Well experiences within Social Media/Viral Marketing, Startup Experience, CRM Marketing and Performance marketing would be a strong advantage.

- Experiences with query tool (e.g. SQL, SAS) and understanding of databases ideally within a marketing context.

- Lead multiple digital marketing experiment and initiatives across channels like Google Ads, Facebook Ads, Instagram Story ads etc., with aggressive timelines and successfully execute on time and on budget.

- Skilled in Google Analytics, Tableau, Search Ad 360 and Google DoubleClick - Strong analytical skills and are comfortable dealing with numerical data.

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