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12/02 Acacia D'Souza
HR Manager at Briefkase Digital Communication

Views:87 Applications:21 Rec. Actions:Recruiter Actions:20

Briefkase Digital Communication - Executive - Digital Marketing (1-3 yrs)

Mumbai Job Code: 110432

Job Responsibilities :

- Execute targeted Paid search, Email marketing, Facebook Ads, LinkedIn Ads, Quora Ads, Bing Ads campaigns across select client accounts

- Setup Account & Campaigns in Google Ads, Facebook Ads. Monitor campaigns on a daily basis and recommend bid strategy & account optimization measures.

- Track data and analytics to measure ROI and effectiveness of campaigns via Google Data Studio

- A/B test client and internal landing pages for optimal effectiveness

- Ensure all products and campaigns are optimized regularly.

- Generate weekly and monthly client reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Interact with clients and keep them informed about digital media campaign performance.

- Communicate effectively across functional and agency team members to align plans, solve problems, and deliver results.

- Championing greater experimentation and more-agile management of new capabilities by being externally in touch with industry trends.

- Communication to team and management on project development, timelines, and results.

Key Skills &Competencies Required :

- Knowledge of Facebook ad (Blueprint certification a bonus)

- Knowledge of website optimization, with a focus on landing page conversation and A/B testing

- Knowledge of Google Analytics (Certification is a bonus)

- Knowledge of Tag Management system (Google Tag Manager)

- Google Ads Certified (Search / Display / Mobile / Video)

- Ability to conceptualize and implement digital campaigns independently.

- Experience in digital creative brief writing and development is critical

- Excellent analytical, project management and time management skills.

- Excellent presentation and execution skills.

- Knowledge of and ability to use various research tools

- Proficiency in MS Excel, PowerPoint, and Word.

- Extremely strong communication and interpersonal skills

Location: Andheri East, Mumbai

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