HR Manager at Briefkase Digital Communication
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Briefkase Digital Communication - Executive - Digital Marketing (1-3 yrs)
Job Responsibilities :
- Execute targeted Paid search, Email marketing, Facebook Ads, LinkedIn Ads, Quora Ads, Bing Ads campaigns across select client accounts
- Setup Account & Campaigns in Google Ads, Facebook Ads. Monitor campaigns on a daily basis and recommend bid strategy & account optimization measures.
- Track data and analytics to measure ROI and effectiveness of campaigns via Google Data Studio
- A/B test client and internal landing pages for optimal effectiveness
- Ensure all products and campaigns are optimized regularly.
- Generate weekly and monthly client reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Interact with clients and keep them informed about digital media campaign performance.
- Communicate effectively across functional and agency team members to align plans, solve problems, and deliver results.
- Championing greater experimentation and more-agile management of new capabilities by being externally in touch with industry trends.
- Communication to team and management on project development, timelines, and results.
Key Skills &Competencies Required :
- Knowledge of Facebook ad (Blueprint certification a bonus)
- Knowledge of website optimization, with a focus on landing page conversation and A/B testing
- Knowledge of Google Analytics (Certification is a bonus)
- Knowledge of Tag Management system (Google Tag Manager)
- Google Ads Certified (Search / Display / Mobile / Video)
- Ability to conceptualize and implement digital campaigns independently.
- Experience in digital creative brief writing and development is critical
- Excellent analytical, project management and time management skills.
- Excellent presentation and execution skills.
- Knowledge of and ability to use various research tools
- Proficiency in MS Excel, PowerPoint, and Word.
- Extremely strong communication and interpersonal skills
Location: Andheri East, Mumbai