Job Title: Branding Executive (In Clinic)

Years of Experience: 1-4 Yrs

Qualifications: Graduate

Budget: Upto 3.50 Lacs p.a.

Working Days: Monday to Saturday

Work Location: Malad

Job Brief:

- Developing, managing, and promoting the brand image of a company or product.

- Create a strong and positive brand identity that resonates with the target audience, differentiates the brand from competitors, and ultimately contributes to the overall success of the business

Roles and Responsibilities:

Brand Strategy Development:

- Formulating and implementing a comprehensive brand strategy aligned with the overall business objectives.

- Conducting market research to understand customer needs, preferences, and market trends.

- Defining the brand's unique value proposition and positioning in the market.

Brand Identity Creation:

- Developing and maintaining a consistent brand identity, including logo, tagline, and visual elements.

- Ensuring that all brand communications, both internal and external, adhere to the established brand guidelines.

Brand Promotion and Marketing:

- Planning and executing marketing campaigns to enhance brand awareness and visibility.

- Collaborating with marketing teams to integrate branding strategies into various promotional activities.

- Utilizing various channels, such as social media, advertising, and events, to promote the brand effectively.

Consumer Engagement:

- Building and maintaining strong relationships with the target audience.

- Monitoring and analyzing consumer feedback to identify areas for improvement in the brand strategy.

- Implementing strategies to enhance customer loyalty and satisfaction.

Collaboration with Other Departments:

- Working closely with product development, sales, and other relevant departments to ensure a unified brand message.

- Providing guidance on how brand values and messaging can be integrated into various aspects of the business.

Brand Monitoring and Analysis:

- Tracking and analyzing key performance indicators (KPIs) related to brand awareness, perception, and loyalty.

- Conducting regular market analysis and staying updated on industry trends to adapt the brand strategy accordingly.

Budget Management:

- Developing and managing budgets for branding and marketing initiatives.

- Ensuring cost-effective strategies that deliver a strong return on investment.