Founder at Serving Skill
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Brand Strategist - Marketing - Digital Advertising Agency (4-7 yrs)
The location of this position can be either Noida or Mumbai (Currently Remote working)
ROLES & RESPONSIBILITIES-
- Should have at least 4-6 years brand planning experience in a digital advertising agency.
- Should be capable of developing Brand campaigns for clients.
- Conduct competitive research to identify our strengths and weaknesses
- Design Promotional campaigns for new products and markets
- Develop our Social Media Strategy.
- Assess the performance of our Advertising campaigns and Events.
- Analyse Market trends and identify new opportunities and challenges.
- Good understanding of Branding and brand building models and methods.
- Strong understanding of Pan India markets across a wide range of categories.
- More than capable to develop relevant Brand strategies in context to various verticals of the firm
- Gather feedback from sales and analyse consumer behaviour to define our company's Brand positioning.
- Assess the performance of our advertising campaigns and events.
- Craft our differentiation strategy.
- Create guidelines that define our company's voice both online and offline.
- Work experience as a Brand Strategist or similar role in Marketing
- Degree in business, Marketing, Branding, Communication or related field required.
- The ability to use storytelling skills to craft engaging campaigns highlighting the story and benefits of our brand to lure consumers.
- Experience developing marketing strategies based on market segmentation.
- Excellent writing and verbal communication skills.
- Excellent understanding of the full marketing mix.
- The ability to follow and predict trends in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles.
- Passionate about Brand strategy and making an impact
- Strong analytic skills
- Ability to lead & influence cross-functional teams
- Track record of delivering meaningful marketing programs that drive business success
- Demonstrated sense of accountability and decisiveness
- Stakeholder management: Ability to successfully interact with various levels within the organisation
- Intellectually curious, proactively seeking and developing new opportunities
Graduation - Any Graduate
In Other - Not Required Per/CGPA
Please only source candidates from Noida / Mumbai.
- Candidates must have worked on creating Brand positioning & campaigns for Clients (While working in a Digital Advertising agency)
- Important: Please ensure that the candidate is willing & eager to work in a Technology "Startup environment" and is fully aware of the company & role.
- Virtual On-boarding: Candidate must have their own Laptop/ PC with a good Wifi connection. (BYOD)
- This is a "Work from home" requirement at least until end of 2020. The candidates however, must be willing to work out-of Noida or Mumbai offices in 2021.
There is a 4 months probation period.
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