Brand Marketing Role - BFSI (2-6 yrs)
Brand Marketing
Location: Bangalore
Experience: 2.0 - 6.0 Years
Must-Have :
- Experience in brand marketing.
- Working in a startup.
JD :
- Defining Yellow Metal's brand and its positioning.
- Developing frameworks, stories, and approaches including the brand value proposition, brand architecture and strategy, messaging etc.,
- Collaborate with leaders across the organization to drive integrated marketing campaigns that bring Yellow Metal's brand to life
- Translating business objectives into brand initiatives and goals
- Building the brand measurement plan, ownership of brand awareness goals
- Driving brand desire across Plum's various stakeholders including employees, partners and existing and potential customers.
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