Job Description:-

Brand Positioning & Creatives

- Create a compelling positioning for the brand

- Work on communication tools to communicate the positioning effectively

- Create a brand manual to ensure standardized representation of the brand

- Manage all creative requirements from the brand

- Work closely with National and regional creative agency

- Ensure all photo shoot and production jobs happen as per SOP

- Create a season launch plan to leverage the core thought and monitor the implementation of the same Catalogues

- Ideate and conceptualize the new module for Product Catalogue

- Undertake relevant shoot and production work

New store launch

- Understand the media, current local events in the catchment or in the city

- Validate the brief and activities planned for new store

- Brief the media, digital and PR agencies to leverage new store launches

- Demographic and psychographic understanding of new markets dynamic at mall/store level/city level

- Competition strength and profile of customer in that vicinity

- Create a concept note for PR and digital

- Monitor the new store performance till the time the store achieves the targeted SPD

- Monitor the implementation of marketing activities in new stores vis a vis planned output

- Work closely with RSM for new store launches

- Adherence to new store launch review mechanism with the region and at the HO

CRM

- Manage the CRM program for the brand

- Drive revenue through multiple engagement programs for the customers

- Conceptualize and manage win back programs for lapsed customers

Budget & Documentation

- Manage the annual budget for the above mentioned jobs

- Initiate and close all documentation (legal/Commercial) for all the above mentioned jobs

KEY RESULT AREAS ( KRAs) COMPETENCIES

Financial

- LFL growth of existing and new stores

- Budget management and cost control

Customer

- Designer collection

- Creative roll out

Process

- Adherence to SLAs and SOP for Season Launch and new store launch

People

- Facilitate the regional team to deliver on new store launch and creative requirements as per expectations Domain Competencies Functional & Behavioral Competencies Leadership Competencies

- Competition information

- Retail domain

- Marketing knowledge

- Brand management and activation

- Media information

- Alliances Functional

- Decisiveness

- Planning & Organizing

- Analytical Thinking

- Project Execution Skills

Behavioral

- Collaborative Team Player

- Customer Relationship Management

- Negotiation Skills

- Innovation Business

- Balancing Task Focus & Relationship Focus

- Managing Diversity

- Enhancing Performance

- Emotional Intelligence

People

- Sensitivity to Process-Grievances

- Empowerment

- Delegation Skills

- Planning & Goal Setting

- Transparency in Communication

- Being a Role Model

- Motivating Ability

- Building Synergy

KEY RESULT AREAS ( KRAs) COMPETENCIES : 

Financial : 

- LFL growth of existing and new stores

- Budget management and cost control

Customer :

- Designer collection

- Creative roll out

Process :

- Adherence to SLAs and SOP for Season Launch and new store launch

People :

- Facilitate the regional team to deliver on new store launch and creative requirements as per expectations Domain Competencies Functional & Behavioral Competencies Leadership Competencies

- Competition information

- Retail domain

- Marketing knowledge

- Brand management and activation

- Media information

- Alliances Functional

- Decisiveness

- Planning & Organizing

- Analytical Thinking

- Project Execution Skills

Behavioral :

- Collaborative Team Player

- Customer Relationship Management

- Negotiation Skills

- Innovation Business

- Balancing Task Focus & Relationship Focus

- Managing Diversity

- Enhancing Performance

- Emotional Intelligence

People :

- Sensitivity to Process-Grievances

- Empowerment

- Delegation Skills

- Planning & Goal Setting

- Transparency in Communication

- Being a Role Model

- Motivating Ability

- Building Synergy

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