Brand Manager - Personal Care Division - Pharma Firm (8-12 yrs)
Brand Manager - Pharma Company - Personal Care division
Role : Brand Manager
Experience : Minimum 8-10 years
Location : Ludhiana
Education : Graduation; Post Graduation;
Desired Candidate Profile :
- We are looking for an experienced Brand manager to help us build our brand and raise brand awareness. He'll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
- Candidate needs to be very creative.
- Should have an instinctive feeling about future product concepts
- Should have good analytical skills
- Should be a good listener, able to respond to results and consumer research
- Should be an excellent communicator, both verbally and in writing
- Should be enthusiastic about their product area
Job Description :
Designation : Brand Manager (Required for our Hi End Personal Care Division )
Work Profile :
- Analyse brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to "take action"
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
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