Recruitment Consultant at ACH Management Consultant Pvt. Ltd.
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Brand Manager - Oral Care (2-5 yrs)
Position - Brand Manager - Oral Care
- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
- Scans the business environment to explore options for revenue generation from new and existing customers, channels and geographies.
- Develops annual plans and budgets for the brand.
- Keeps track of all brand related expenditures vis-a-vis budgets.
- Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).
- Coordinates with internal & external media agencies for implementation of the Brand's strategy.
- Coordinates with other departments like Sales, Finance, Integrated Planning for product & brand related requirements.
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