Senior HR Analyst at Magnus India Consulting Pvt Ltd
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Brand Manager - Mobile App (6-10 yrs)
The opportunity is with a leading mobile app for Brand Manager.
Location : Mumbai
Key responsibilities :
- Part of the team to drive brand communication, ATL marketing, ATL media planning and PR
- Define the brand positioning, and design and deploy strategies to strengthen the app brand and build brand equity.
- Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand.
- Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics
- Develop a deep understanding of the app's target consumer and become his/her advocate across company initiatives
- Design, conduct, and analyse consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness
Required skills :
- MBA from premier B-school in marketing or strategy with 6+ yrs of work experience
- Experience across the FMCG and Digital space in brand positioning and strategy team
- Demonstrated experience in building a brand and working on complex projects independently
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
