Brand Manager - Marketing - Jewellery (4-10 yrs)
Urgently looking for Brand Manager - Luxury Jewelry Brand
- Drive brand communication, marketing, media planning and PR in conjunction with agencies.
- Define the brand positioning, and design and deploy strategies (offline and social) to strengthen the brand and build brand equity.
- Ideate and help execute unique campaigns with an element of virality for brand awareness.
- Work closely with the creative team to develop image, content, features, promos, and landing pages within the website and on social platforms to drive product sales
- Copywriting for social media platforms, where necessary.
- Coordinate media relations initiatives and outreach with designated top-tier titles either directly or through PR agency based on initiative.
- Work in conjunction with the Marketing Head and PR agency to identify suitable opportunities for collaborating with influencers
- Manage budgets for Retail and Brand building in consultation with Marketing Head
- Develop and execute customer acquisition and sales events.
- Develop and coordinate sponsorship and partnership opportunities, facilitate all suitable dressing opportunities
- Bachelor's Degree and equivalent work experience in a related field
- PR and marketing experience in a luxury/jewelry retail company
- Experience with premium media channels (print, digital)
- Excellent communication skills
- Excellent interpersonal skills in dealing with the press and industry peers
- Digital and social media aptitude and experience
- Strong organization and project management skills
- Creativity, team spirit & sense of initiative