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02/12 Debodatta Bhattacharjee
HR at Tyro Venture

Views:415 Applications:205 Rec. Actions:Recruiter Actions:2

Brand Manager - Marketing - FMCG (5-14 yrs)

Bangalore Job Code: 137890

Job Description for Brand Manager

- Drive and implement marketing programs (including strategic brand planning, market positioning, promotion and advertising) to enhance Brand equity.

- Define and manage the brand communication strategy, using a variety of media - print, radio, TV, outdoor as well as digital media and experience of agency management

- Identify market research needs, execute research studies and projects, and analyze research in order to identify opportunities for staying current on market trends and competitive activity.

- Plan and execute events and promotions for various products, to enhance the brand equity. Work on development of the brand narrative and messaging. To ensure brand integrity in all respects.

- Plan brand budgets and contribute to annual brand planning process to help develop market development calendar, in coordination with other team members.

- To coordinate with product/category heads and plan promotion/advertising strategy for each vertical.

- Lead the development of GTM strategies and objectives for building and executing year-round brand engagement with channel partners and retailers in collaboration with sales team

- Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives and New product launch planning

- MIS reporting to allow proper measurement of marketing activities, brand investment and recommendations based on the analysis to improve effectiveness & efficiency

- Perform other duties as necessary to support the business objectives of division and company.

Key Skills:

- Demonstrated performance in the earlier assignments on the following key dimensions

- Understanding of drivers of brand equity and execution of actions to drive the same

- Key marketing initiative planning and execution

- Consumer communication strategy, media planning and execution

- Cross-functional project leadership

- Business analysis & financial acumen

- Consumer insights & Creative development

- Vendor management in terms of pricing & Negotiation

Education and Experience Requirements:


- 5-7 years of experience in marketing preferably in FMCG industry

- Brand management, Agency management, Media planning

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