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30/12 Rumana Qureshi
HR at Flexability

Views:229 Applications:195 Rec. Actions:Recruiter Actions:6

Brand Manager - Marketing - Advertising Firm (3-8 yrs)

Mumbai/Navi Mumbai Job Code: 141107

We have an excellent opportunity for Brand Manager. Following are the details :

Key Responsibilities :

Brand planning and Building

- Conceptualizing the brand strategy for the brand/movies and implementing the same in conjunction with the Brand lead

- Implement 360-degree activities in order to showcase every property on air to the consumer, advertiser and trade

- Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase

- Steering key strategic interventions in regions aimed at driving business objectives

Consumer Research :

- Having an analytical mindset for analyzing data and generating insights for the campaign market

- Understanding the social and digital ecosystem for consumer researches and campaign management

Execution :

- Managing conversations with the media and PR agency and briefing them on the campaign and communication plan

- Vendor selection

- Preparing a brief for the programming and presentation team

- Provide constant support to the Sales team by trade marketing support and product integrations

Key Interface :

- Managing interactions with internal & external stakeholders

- Synced with across the board to execute and anlyse various campaigns.

- Internal stakeholders - Channel team, Sales, Distribution, Finance, Commercial

- External stakeholders - Media planning & buying agency, digital agency, creative agency

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