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27/03 Agnelo Miranda
CEO at Zedass Associates LLP

Views:98 Applications:31 Rec. Actions:Recruiter Actions:4

Brand Manager - Marketing (3-6 yrs)

Mumbai Job Code: 318860

- We are seeking a highly motivated and experienced Brand Marketing Manager to join our team. The ideal candidate will have a proven track record in developing and implementing effective marketing strategies to enhance brand awareness and drive customer engagement. This role requires a combination of creativity, strategic thinking, and hands-on execution to deliver impactful marketing campaigns across both digital and traditional channels.

Responsibilities :

- Develop and execute comprehensive brand marketing strategies to increase brand visibility and drive customer acquisition and retention.

- Collaborate with cross-functional teams to understand business objectives and translate them into actionable marketing initiatives.

- Conduct market research and competitor analysis to identify trends, opportunities, and threats in the industry.

- Conduct market research and competitor analysis to identify trends, opportunities, and threats in the industry.

- Manage all aspects of digital marketing including SEO, SEM, email marketing, social media marketing, and content marketing to drive website traffic and engagement.

- Oversee the creation of compelling content, including blog posts, social media posts, videos, and infographics, to support brand messaging and storytelling.

- Plan and execute offline marketing activities such as events, sponsorships, and partnerships to enhance brand presence and visibility in the market.

- Monitor and analyse the performance of marketing campaigns, track KPIs, and generate insights to optimize future marketing efforts.

- Stay up-to-date with the latest marketing trends, tools, and technologies, and identify opportunities for innovation and improvement.

- Manage relationships with external agencies, vendors, and partners to ensure the successful execution of marketing initiatives within budget and timeline constraints.

- Cultivate a collaborative and results-driven culture within the marketing team, providing mentorship and guidance to team members.

Requirements :

- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.

- 4 to 6 years of experience in brand marketing, with a focus on both digital and traditional channels.

- Proven track record of developing and executing successful marketing campaigns that drive brand awareness and customer engagement.

- Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and content marketing.

- Experience working in a fast-paced startup environment with the ability to thrive in ambiguity and adapt to changing priorities.

- Excellent communication skills with the ability to effectively articulate ideas and concepts to internal and external stakeholders.

- Strong analytical skills with the ability to interpret data and generate actionable insights to inform marketing strategies.

- Creative thinker with a passion for storytelling and brand building.

- Highly organised with strong project management skills and the ability to manage multiple projects simultaneously.

- Proficiency in marketing automation tools, CRM systems, and analytics platforms.

- Flexibility to travel as needed for events and marketing activities.

- Join our team and play a key role in shaping the future of as we continue to grow and expand our brand presence in the market. If you're a strategic thinker, creative problem solver, and results-oriented marketer, we'd love to hear from you! Apply now with your updated resume and portfolio.

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