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23/10 Nidhi
Senior Executive - Talent Acquisition at Anther Human Resource Solutions

Views:588 Applications:185 Rec. Actions:Recruiter Actions:17

Brand Manager - Jewellery (5-10 yrs)

Mumbai Job Code: 95880

Position: Brand Manager

Company Name: Premium High-End Luxury Jewellery Brand

Location: Bandra

Please revert with your updated CV 

Key Responsibilities:

- Drive brand communication, marketing, media planning, and PR in conjunction with agencies.

- Define the brand positioning, and design and deploy strategies (offline and social) to strengthen the Irasva brand and build brand equity.

- Ideate and help execute unique campaigns with an element of virality for brand awareness.

- Work closely with the creative team to develop image, content, features, promos, and landing pages within the website and on social platforms to drive product sales

- Copywriting for social media platforms, where necessary.

- Coordinate media relations initiatives and outreach with designated top-tier titles either directly or through PR agency based on initiative.

- Work in conjunction with the Marketing Head and PR agency to identify suitable opportunities for collaborating with influencers

- Manage budgets for Retail and Brand building in consultation with Marketing Head

- Develop and execute customer acquisition and sales events.

- Develop and coordinate sponsorship and partnership opportunities, facilitate all suitable dressing opportunities

Requirements :

- Bachelor's Degree and equivalent work experience in a related field

- PR and marketing experience in a luxury/jewellery retail company

- Experience with premium media channels (print, digital)

- Excellent communication skills

- Excellent interpersonal skills in dealing with the press and industry peers

- Digital and social media aptitude and experience

- Strong organization and project management skills

- Creativity, team spirit & sense of initiative

Nidhi Gupta

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