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Brand Manager - Food (4-9 yrs)
Brand Manager || Food industry || Gurgaon || 4 to 9 years
- We are hiring for above mentioned job role for one of the leading food industry in Gurgaon
Job Profile :
- The incumbent should have the capability and experience to handle a portfolio of brands and must possess a sound strategic bent of mind.
- The person should be a self-starter, creative, with an ability to think out of the box- and a good team player
- Conceptualize & develop effective marketing programs (both ATL and BTL) in order to achieve brand objectives for a Brand portfolio.
- Developing and implementing Annual Brand plans, and Strategy Plans.
- Integrate Marketing Plans with Sales Volume KPIs- monitor and analyse sales figures.
- Closely work with cross-functional teams internally.
- Interact with advertising, media planning, design and PR agencies on all communication requirements.
- Identify research needs, brief MR agencies and implement actions based on findings.
- Work closely with Trade Marketing teams to align and deliver on brand objectives.
- Spearhead new thinking and Innovations in the marketing function.
- Take responsibility for brand alliance, tie-ups, promotions, line extensions, etc with agreed objectives
- Conceptualize and implement consumer offers, trade offers etc in line with brand objective.
- Brand performance analysis & tracking in relation to competing brands.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
