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02/08 Anish Shah
Alliance Partner at Adept Consulting Partners

Views:1088 Applications:262 Rec. Actions:Recruiter Actions:26

Brand Manager - Ethical Marketing - Pharma/Healthcare (2-7 yrs)

Mumbai Job Code: 43791

Job Summary :

- Responsible to drive Ethical Marketing lever of global flagship brands

Job Responsibilities :

- Formulation of annual marketing strategies, communication development for HCP/Patients

- Execution Excellence in driving multi-specialty HCP (Diabeto/Endo, Physicians, Dietitians and Pharmacist) activations/engagements

- Building strong Marketing programs to engage HCPs/Patients effectively. Execute with the help of cross functional teams. Tracking and measuring the impact of the Marketing Programs and also the third-party field force

- Responsible to identify potential opportunities within community & drive incremental growth of products with synergy

- Responsible for the topline and A&P management

- Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales

- Manage creative agencies, collaborate closely as strategic partners

- Liaise with market research team to gather and analyze latest trends/insights by using qualitative/quantitative resources

- Support and drive sales team in achieving targets and ROI

- 100% Adherence to company's Ethics and Compliance policy

Requirements :

- Worked in brand management/ marketing

- Should have strong community marketing experience & community business model know-how

- Successful track record of establishing new categories/concepts/brands among HCPs and/or consumers

- Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force

- Prior Experience in sales function will be an added advantage

- Total desirable experience of 2-4 years in marketing

- Strong in product and therapy science

- MBA Marketing from reputed Institute is desirable

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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