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17/11 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:28 Applications:23 Rec. Actions:Recruiter Actions:15

Brand Manager - EduTech (5-8 yrs)

Chennai Job Code: 185721

- Opportunity within a company with a solid track record of performance

- Fantastic work culture

- Strong opportunities to progress your career

We are hiring Brand Manager for a client which is an edtech company.

The Job :

Key responsibilities areas :

- Develop a brand strategy

- Execute ATL/BTL/Digital campaigns to improve reach and awareness

- Be a brand custodian and analyze brand positioning and consumer insights and ensure brand guidelines and standards are met across all assets

- Translate brand elements into plans and go-to-market strategies

- Execute campaigns that go beyond conventional TV/Media (media partnerships, alliances, PR, CSR, sponsorships)

- Lead creative development to motivate the target audience to take action

- Establish performance specifications, cost and price parameters, market applications, and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Use Data and Metrics to run brand marketing campaigns efficiently and effectively

- Monitor market trends, research consumer markets, and competitors activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions and devise innovative growth strategies

- Align the company around the brands direction, choices, and tactics

The Profile :

You have :

- Proven working experience as a Brand Manager or Associate Brand Manager

- A minimum of 5 years of relevant experience in Brand Management

- Degree in marketing or a related field

- Proven ability to develop brand and marketing strategies and communicate recommendations

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices

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